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Senior Product Leader

Hi, I'm Rohit.

I help teams turn complex product ambiguity into momentum.

I lead digital platforms, customer journeys, growth and AI-enabled product work—turning unclear problems into aligned roadmaps, resilient systems and measurable outcomes.

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Toronto · 10+ years across product, platforms and growth · Open to senior product leadership roles

Watercolor portrait of Rohit Malieckal

Proof, in numbers

Outcomes from product, platform, and growth work.

0×+
Digital Audience Growth
Digital ecosystem modernization
Measured platform growth
0%
Conversion Lift
Regulated banking onboarding
Measured journey improvement
0×
Certification Growth
Learning-product adoption
Measured product growth
$0K+
Digital Portfolio Led
Platforms, vendors, tools, and operating leadership
Leadership scale

Worked with

Jack.org
Google
Tangerine
Toyota UAE
Al-Futtaim Group
Creatica
Himalaya

Selected Work

Proof that the judgment connects to real outcomes.

Evidence across digital ecosystem modernization, regulated investment growth, and activation optimization.

Modernized Jack.org mobile website — top-of-page preview after modernization.Modernized
Legacy Jack.org mobile website — top-of-page preview before modernization.Legacy
Platform modernizationFull case study

3×+ overall site traffic+34% engagement growth

Jack.org Digital Ecosystem Modernization

Reframed a website rebuild as a platform and operating-model transformation—modernizing the CMS, governance, analytics, and delivery model.

What I led
Product strategy · RFP leadership · platform selection · stakeholder alignment · governance · launch execution
Outcome
Launched on time with stronger platform governance and a clearer analytics foundation.
Proves
I can lead complex platform change without reducing it to a simple website migration.
SystemsStrategyExecution
GTM & Growth System
Reconstructed Tangerine Investment Funds growth system showing go-to-market rhythm, channel activation, a 30% year-over-year PAC activation result, supporting measures, and the cash-to-investment journey.
Regulated investment growthFull case study

+30% YoY PAC activations

Tangerine Investment Funds GTM & Growth System

Connected product positioning, Tax Season go-to-market strategy, lifecycle engagement, regulated digital journeys, and measurement to help turn savings intent into funded, recurring investment relationships.

What I led
Commercial growth strategy · roadmap input · Tax Season GTM · lifecycle engagement · digital journeys · analytics and measurement
Outcome
Contributed to a 30% year-over-year increase in PAC activations while strengthening the connection between seasonal investment intent and recurring customer behaviour.
Proves
I can connect product positioning, customer journeys, regulated execution, and business measurement to create durable growth.
Regulated growthCustomer journeysGTM and analytics
Anonymized measurement-ready activation journey showing setup friction, product interventions, verified activation, and outcome metrics.
Activation optimizationFull case study

+17% activation−12% time-to-use

Google Ads Activation & Measurement-Ready Launch

Advertisers were not blocked by missing features. They needed a clearer, faster path through campaign setup, conversion measurement and verified product use.

What I led
Behavioural and funnel analysis · activation definition · design sprints · guided defaults · progressive onboarding · cross-functional optimization
Outcome
Contributed to a 17% improvement in measurement-ready activation and a 12% reduction in time-to-use.
Proves
I can reduce adoption friction while protecting measurement integrity, delivery quality and platform trust.
ActivationExperimentationSystems
View all work and product evidence

How I Create Leverage

Clearer decisions. Intentional ownership. Momentum teams can sustain.

I create leverage by clarifying what is being decided, making ownership and trade-offs visible, and sequencing work so teams can move without making senior leadership the bottleneck.

01

Frame the real problem

Clarify what is being decided before the team commits to a solution.

02

Align ownership and trade-offs

Make decision rights, constraints and accountability visible across functions.

03

Sequence decisions to outcomes

Order the work so each decision unlocks the next and strategy becomes executable.

Explore how I create leverage

AI in Practice

AI as product support, not theater.

I use AI to accelerate research, synthesis, prototyping and decision support—while keeping accountability, trust, trade-offs and final judgment human.

Explore my AI product practice

Built Proof

Rohit's AI Navigator

AI-enabled role-fit assessment

A live recruiter-facing decision-support experience that helps hiring teams examine role alignment, relevant evidence and areas worth exploring in conversation.

Rohit’s AI Navigator live product interface
Try the live AI Navigator

Experience

Experience that compounds.

A career built across marketing, product, platform, and growth environments — now applied to clearer decisions and stronger execution.

First

Market & Customer Lens

Advertising & product marketing

Positioning, brand, campaigns, customer perception and go-to-market execution.

PositioningBrandCampaignsGo-to-Market

Then

Product & Platform Lens

Digital product, UX, research and transformation

Problem investigation, customer behaviour, platform decisions and execution.

Customer JourneysUXResearchPlatformsTransformation

Now

Leadership & Execution Lens

Senior product leadership

Framing, sequencing, trade-offs, alignment, governance and measurable outcomes.

FramingSequencingAlignmentGovernanceOutcomes
View selected experience

Let's build momentum

Ready to turn ambiguity into momentum?

Hiring for senior product, digital platform, customer journey, growth, transformation or AI-enabled product work? Let's discuss where I can create the most leverage.

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