Selected Work

Proof that the judgment connects to real outcomes.

Evidence across digital ecosystem modernization, regulated investment growth, activation optimization, and additional product systems.

Flagship case studies

In-depth evidence of product judgment in action.

Detailed cases showing how I frame systems, create durable growth, and improve activation under real organizational and product constraints.

Modernized Jack.org desktop website — top-of-page preview after modernization.

Legacy Jack.org desktop website — top-of-page preview before modernization.

Modernized Jack.org mobile website — top-of-page preview after modernization.

Legacy Jack.org mobile website — top-of-page preview before modernization.

Platform modernizationFull case study

3×+ overall site traffic+34% engagement growth

Jack.org Digital Ecosystem Modernization

Reframed a website rebuild as a platform and operating-model transformation—modernizing the CMS, governance, analytics, and delivery model.

What I led: Product strategy · RFP leadership · platform selection · stakeholder alignment · governance · launch execution
Outcome: Launched on time with stronger platform governance and a clearer analytics foundation.
Proves: I can lead complex platform change without reducing it to a simple website migration.

SystemsStrategyExecution

Reconstructed Tangerine Investment Funds growth system showing go-to-market rhythm, channel activation, a 30% year-over-year PAC activation result, supporting measures, and the cash-to-investment journey.

Regulated investment growthFull case study

+30% YoY PAC activations

Tangerine Investment Funds GTM & Growth System

Connected product positioning, Tax Season go-to-market strategy, lifecycle engagement, regulated digital journeys, and measurement to help turn savings intent into funded, recurring investment relationships.

What I led: Commercial growth strategy · roadmap input · Tax Season GTM · lifecycle engagement · digital journeys · analytics and measurement
Outcome: Contributed to a 30% year-over-year increase in PAC activations while strengthening the connection between seasonal investment intent and recurring customer behaviour.
Proves: I can connect product positioning, customer journeys, regulated execution, and business measurement to create durable growth.

Regulated growthCustomer journeysGTM and analytics

Anonymized measurement-ready activation journey showing setup friction, product interventions, verified activation, and outcome metrics.

Activation optimizationFull case study

+17% activation−12% time-to-use

Google Ads Activation & Measurement-Ready Launch

Advertisers were not blocked by missing features. They needed a clearer, faster path through campaign setup, conversion measurement and verified product use.

What I led: Behavioural and funnel analysis · activation definition · design sprints · guided defaults · progressive onboarding · cross-functional optimization
Outcome: Contributed to a 17% improvement in measurement-ready activation and a 12% reduction in time-to-use.
Proves: I can reduce adoption friction while protecting measurement integrity, delivery quality and platform trust.

ActivationExperimentationSystems

Additional case studies & product evidence

Focused evidence across product creation, platform resilience, and emerging systems.

Be There Certificate platform resilience and learning-product growth blueprint showing the unstable WordPress system, demand signal, replatforming decision, Webflow-Wized-Xano-SendGrid architecture, and post-launch outcomes.

Public Learning ProductCase study

4× growth · zero major downtime from launch through September 2025

Be There Certificate Platform Resilience & Learning Product Growth

Context: A high-potential mental-health learning product had found demand, but its plugin-heavy WordPress infrastructure could not reliably support learner accounts, progress, renewals, and certificate completion.
What I led: Platform diagnosis · RFP and partner selection · architecture approval · migration governance · QA/UAT · launch cutover · post-launch operations
Outcome: Contributed to fourfold growth across adoption, account generation, and certified users while establishing a stable multilingual learning platform.
Proves: I can turn fragile infrastructure supporting a valuable product into a reliable platform without losing learner continuity or organizational momentum.

Platform strategyLearning productsMigrationSystemsExecutionGrowth

edHUB zero-to-one educator platform roadmap showing product framing, product decisions, CMS and operating system, launch milestones, resource taxonomy, and delivery outcomes.

Educator PlatformCase study

Zero-to-one educator product · Sep 8, 2023 launch

edHUB Educator Platform

Context: Educators needed a usable, curriculum-aligned resource hub while the content, taxonomy, bilingual delivery, and operating requirements were still evolving.
What I led: Product strategy · UX architecture · CMS operating model · educator research and testing · launch governance
Outcome: English launch on September 8, 2023, followed by a staged French rollout and a scalable internal publishing foundation.
Proves: I can use research to redirect an early solution and align teams around a stronger user-centred product outcome.

ZERO-TO-ONEEDUCATOR UXCONTENT SYSTEMSWEBFLOW CMS

AI-Enabled Decision SupportLive Product · Evolving Case Study

AI-enabled role-fit assessment

Rohit’s AI Navigator

Context: Hiring teams need a clearer way to examine role fit, relevant evidence and potential gaps without relying only on keyword matching.
What I led: Product concept, judgment model, experience design, rapid prototyping and validation direction.
Outcome: A live recruiter-facing decision-support experience that turns complex role requirements into a more structured conversation.
Proves: Rohit can use AI to create practical decision support while keeping human judgment, uncertainty and accountability explicit.

AI ProductDecision SupportJudgmentResponsible AI

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