Experience
Experience that compounds.
A career arc that began in advertising and commercial work, expanded into digital product and transformation, and now supports senior product leadership.
First
Advertising & product marketing
Positioning, brand, campaigns, customer perception and go-to-market execution.
Then
Digital product, UX, research and transformation
Problem investigation, customer behaviour, platform decisions and execution.
Now
Senior product leadership
Framing, sequencing, trade-offs, alignment, governance and measurable outcomes.
Selected leadership experience
Roles, scope and outcomes behind the progression.
A selected record of the roles that shaped how I connect commercial context, customer behaviour, product strategy, platform decisions and delivery leadership.
RM Digital & Platform Advisory
October 2025 – Present
Independent Product & Platform Advisor
Advising on product strategy, digital platforms, opportunity framing and AI-enabled product experimentation.
- Product strategy, platform evaluation and opportunity framing.
- Sequencing delivery to reduce uncertainty before larger investment.
- Building and evolving Rohit's AI Navigator as a live decision-support product and validation environment.
- Featured leadership role
Jack.org
April 2022 – September 2025
Manager, Digital Products → Senior Manager, Digital Products & User Experience
Led a portfolio of interconnected digital products and supporting systems, translating organizational priorities into modernization investments, platform sequencing, governance and measurable customer outcomes.
Leadership scope
- Built and led a six-person internal product pod, including a dedicated Product Manager/Product Owner.
- Governed a flexible 3–4 person specialist agency overlay.
- Directed an $800K+ annual digital operating portfolio.
Executive operating context
- During an extended VP leadership vacancy, reported directly to the CEO and Interim CEO.
- Worked directly with executive leadership and the Board on priorities, investment decisions, portfolio trade-offs, delivery progress and risk.
Portfolio outcomes
3×+ traffic growth+34% engagement−28% bounce rate4× certification growth Google North America team via Teleperformance
January 2021 – April 2022
Digital Product Strategist
Used customer behaviour, UX analysis and experimentation to improve activation, adoption and time-to-value across Google Ads and Cloud-related experiences.
- Diagnosed journey friction through behavioural analysis, UX reviews and structured experimentation.
- Partnered across product, sales and customer-facing teams to translate signals into practical activation recommendations.
- Contributed to activation, adoption and time-to-value improvements across supported experiences.
+17% activation−12% time-to-value+14% task completion
Product, growth & commercial foundation
Creatica Studio
February 2020 – January 2021
Product Manager & Project Lead
Led B2B digital-platform and delivery work across customer needs, product scope, execution and client alignment.
+20% lead conversion−15% sales cycleHimalaya Marcom
February 2019 – February 2020
Principal, Digital, Creative & Client Success
Led digital, creative and client-delivery operations while improving execution speed and reducing operational bottlenecks.
+40% launch velocity−25% operational bottlenecksTangerine Bank
April 2016 – February 2019
Senior Product Marketing Specialist
Connected regulated financial products, customer journeys, go-to-market execution and digital conversion improvement.
- Supported digital acquisition, onboarding, investment-product positioning and regulated customer communications.
- Connected customer insight, analytics, commercial goals and product-delivery constraints.
- Contributed to measurable improvement in the relevant onboarding and conversion journey.
~30% conversion improvementAl-Futtaim Group · Toyota UAE
2008 – 2015
Senior Marketing Executive — Toyota UAE
Built the commercial and customer foundation that later informed Rohit's product leadership—national launches, digital transformation, acquisition and customer experience.
3× Toyota.ae traffic2× qualified leads
Credentials & capabilities
Supporting depth behind the product work.
Education & Certifications
- CSPO® — Scrum Alliance, 2023
- Digital Product Management — University of Virginia Darden, 2022
- Customer Analytics — Wharton Online, 2020
- PG Diploma — Advertising & Communications
- Bachelor of Commerce
Selected Expertise
- Product strategy and roadmap development
- Digital-platform modernization
- Customer journeys and conversion
- Regulated and trust-critical products
- Product operating models and governance
- Analytics-informed prioritization
- Cross-functional and vendor leadership
- AI-enabled product experimentation
Platforms & Tools
- Webflow Enterprise
- GA4
- Google Tag Manager
- Microsoft Clarity
- Figma
- Jira
- Salesforce / Pardot
- Supabase
- Lovable